Est. 1959

    Hawaii's Own Introduces new line of 100% juices
They are available in frozen concentrate and in new ready to drink 16 oz.

An excellent source of Vitamin C, Vitamin A, Vitamin E and a good source of Calcium

--July 20, 1999-- Hawaii's Own Corporation, a leading manufacturer of frozen concentrated juice blends on the West Coast, introduces a new line of frozen concentrated 100% juice beverages into the Denver, Seattle, Portland, Spokane and Alaska markets.

The four all natural Hawaii's Own Calcium Plus Vitamins items are 100% juice with no added sugar that contain 100% RDA Vitamin C, 35% RDA Vitamin A, 35% RDA Vitamin E and 15% of the RDA for Calcium. The four "DELICIOUS PLUS NUTRITIOUS" flavors are Mango Peach, Guava Berry, Mango Pineapple Guava and Guava Cranberry.

These new frozen nectars are the first concentrated juice blends to contain more essential nutrients than just Vitamin C in the form of the anti-oxidant Vitamins A & E. Hawaii's Own Calcium Plus Vitamins are also the first frozen juice blend to contain Calcium, an increasingly important supplement to the estimated 3 of 4 Americans who are calcium deprived. Calcium-fortified is the fastest growing segment in the orange juice category.

Hawaii's Own Calcium Plus Vitamins are made with handpicked 100% pure Hawaiian guava grown on over 40,000 trees at the Guava Kai Plantation in Kilauea on the lush garden isle of Kauai. It is a little known fact that guava has almost five times the Vitamin C of oranges and is also an excellent source of Vitamin A, Potassium and Phosphorus. Guava, often mistaken for citrus, is actually a berry with a fleshy seed cavity and thick skin that also contains the anti-oxidant lycopene at about half the level of that found in tomatoes.

Hawaii's Own Calcium Plus Vitamins have been available in your grocer's freezers since September 1999. The new 16 oz. ready to drink bottles have been available since early spring of 2000.